Who we are

Firefly Insights is a Canadian consulting firm specializing in employee ownership and owner transitions.

With over 25 years of experience, we understand the operational and human aspects of these pivotal changes. We’re here to help your company navigate a smooth ownership transition, ensuring a thriving future for all stakeholders.   

Why Firefly Insights?

Navigating change in a business can be both exciting and challenging.

At Firefly Insights we have found that shining light in the darkness has enabled our clients the ability to go further faster in achieving their goals. Firefly Insights was created with a clear mission: to guide businesses through transformation with insight, care, and clarity, helping them embrace change with confidence. 

Woman holding laptop wearing a white shirt.

Meet the team

Jennifer Williams

FOUNDER, Firefly Insights

For over 25 years, Jennifer Williams has dedicated her career to exploring how businesses can be a force for creating a kind, just, and sustainable world. Her journey began in Northern Ghana, working in micro-credit, and in Ottawa, supporting women entrepreneurs. Jennifer played a pivotal role in the growth of a worker-owned business that pioneered Fair Trade in Canada.

Jennifer has been deeply involved in promoting Employee Ownership as a way to foster a more equitable capitalist model, ensuring that all participants benefit from their labour. Over the past ten years, she has worked to expand the reach of employee ownership in Canada. Having worked in a wide range of industries, with various employee ownership models, Jennifer has established herself as a leading expert in all aspects of Employee Ownership in Canada.

Jennifer has held pivotal leadership positions in a 100% employee-owned company during a decade marked by significant growth and change. As a consultant, Jennifer has successfully guided over 40 businesses through their transitions including employee ownership, building a robust portfolio of satisfied clients.

Jennifer is also a trusted advisor to companies with sustainability at their core. She co-owns an organic and local home delivery business in Ottawa, focusing on sustainable options. Her international experience includes living and working in Mexico, El Salvador, Peru, and Ghana, and she is fluent in English, French, and Spanish. As a mother of four, Jennifer’s commitment to creating a more sustainable future is inspired by her children and a deep reverence for our connection to nature and each other.

Professional portrait photo of Courtney Yanta.

Support you can trust

Courtney Yanta

Program manager, Firefly Insights

Courtney Yanta is an accomplished professional with over five years of experience in strategic communications, stakeholder engagement, and leadership roles. She holds an Executive MBA from University of Galway in Ireland, along with a CAPM Certification, and has a background in Political Science.

Courtney has successfully managed complex projects and implemented communication strategies that align with organizational goals. With a deep commitment to sustainable business practices and a global perspective gained from international collaborations, she is passionate about fostering employee ownership and driving long-term growth through collaborative and inclusive approaches.

Outside of work, Courtney’s passion for travel has taken her to 39 countries, fostering a deep appreciation for how our differences can be our greatest strengths. Among her adventures, her favourite destination has been Svalbard, the northernmost settlement in the world. When closer to home, Courtney can be found cheering on her beloved Ottawa Senators.

Jennifer brings incredible knowledge and experience as both an entrepreneur, mentor and coach. Her insight and experience with other small business, their shareholder agreements, and structure was extremely valuable to us and helped us make decisions that were in the best interest of our business.

Her approach is holistic, and nurturing, and encourages respectful communications with a goal of improved mutual understanding to support common goals. We could not recommend her services more highly and have truly enjoyed and benefited from the work she has done for us to date.

jennifer heagle – founder, the red apron

Fairtrade Canada Logo