From Ottawa to Indianapolis: A Road Trip to Employee Ownership Insights

by | Oct 4, 2024

When the Firefly Insights team hit the road, we weren’t just headed to another conference. This was a 13-hour journey from Ottawa to Indianapolis—crossing borders, counting rest stops, and curating the perfect playlist as we made our way to the 2024 Fall Forum hosted by the NCEO. With snacks in hand, passports ready, and a thirst for knowledge, we set off, eager to immerse ourselves in the world of employee ownership.

Upon arriving in Indianapolis, often referred to as the “Crossroads of America,” it became clear that the journey was symbolic. Like navigating highways, employee ownership is a path full of twists and turns, but with the right map, you can find yourself on a road that leads to success.

While employee ownership operates a little differently south of the border, the big ideas remain the same: empowerment, resilience, and, most importantly, people.

The Lucas Oil Stadium at dusk in downtown Indianapolis, Indiana, United States.

We met a diverse group of people—from those just beginning to explore employee ownership to seasoned veterans who have run employee-owned businesses for years. Here’s a snapshot of what we took away from the experience:

  1. Employee Ownership is a Cultural Shift
    It is not just about shares, dividends, or trusts. For employee-owned companies to thrive, there needs to be a mindset shift. When employees feel a sense of ownership, companies experience higher retention rates and greater resilience, especially in tough economic times.
  2. Purpose Drives Performance
    Employee ownership is not a magic fix unless employees truly understand their purpose. When employees see how their individual contributions directly impact the business, that is when the real benefits of employee ownership start to unfold.
  3. Communication is Key
    Education and communication are critical during the transition. Owners need to communicate not just the mechanics of employee ownership but also the value of ownership thinking. When employees buy into the concept, they will be more engaged and, ultimately, more productive.
  4. Participation Equals Profitability
    The more employees participate in ownership, the more profitable the business becomes. Ownership goes beyond financial benefits—it is about creating a culture where employees feel invested in the company’s success.

The common thread woven throughout the conference sessions was that employee ownership is about much more than financials. It is about creating a culture where employees embrace their role as owners. But that mindset shift doesn’t happen overnight. It requires guidance, patience, and a commitment to open communication from leadership.

We left the forum not only with new knowledge but also a renewed sense of purpose. Employee ownership can be a game-changer, but it takes careful planning to get it right. There are many moving pieces to consider, and each business is unique.

At Firefly Insights, we are here to guide you through this transition. Whether you are just beginning to explore employee ownership or ready to take the plunge, we are equipped with the insights and skills needed to make your journey smooth and successful. We will work with you and your team to determine which employee ownership path is right for your business. From there, we help to put all the pieces together to form a sustainable employee ownership plan, including logistics, culture, and governance. 

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Meet the author

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Professional portrait photo of Courtney Yanta.

Courtney Yanta

PROGRAM MANAGER, FIREFLY INSIGHTS

Courtney Yanta is a seasoned professional with over five years in strategic communications and stakeholder engagement, holding an Executive MBA from the University of Galway and a CAPM Certification. She has managed complex projects and implemented communication strategies, and has  demonstrated a commitment to sustainability. With a global perspective from international collaborations, Courtney is passionate about employee ownership and driving growth through inclusive methods.