Why Employee-Owned Companies Thrive in Tough Economic Times—and How That Could Play Out in a Canada-US Tariff Battle

Jan 30, 2025

In times of economic uncertainty, when businesses face financial pressures and the future feels unpredictable, employee-owned companies tend to outperform their counterparts.  And as the potential for a Canada-US tariff battle looms, employee-owned businesses could be the key to weathering the storm.

Employee-Owned Companies: A Resilient Business Model

To understand why employee-owned companies do better in tough economic times, let’s first understand the mechanics. In an employee-owned company, workers hold shares in the business, either directly or through an Employee Ownership Trust (EOT). This model creates an alignment between the company’s long-term success and the well-being of its workers. When employees are owners, they’re more invested in the company’s performance, motivated by both the financial upside and the security of their jobs.

1. Increased Employee Engagement and Productivity

Employee-owned businesses often experience higher levels of employee engagement. Research shows that when workers have an ownership stake, they tend to be more motivated, productive, and loyal. They view themselves not just as employees, but as partners in the business. During economic slowdowns, this engagement becomes crucial. Employees are more likely to go the extra mile, work collaboratively, and take a proactive approach to problem-solving.

In fact, studies have shown that employee-owned businesses experience lower turnover and higher levels of innovation, which can be invaluable in adapting to economic challenges. During recessions or periods of economic stress, these companies often have a cultural edge that drives them to find creative solutions and remain competitive.

2. Greater Financial Stability

The financial performance of employee-owned companies often exceeds that of their non-employee-owned counterparts—especially during downturns. According to a study by the National Center for Employee Ownership (NCEO), employee-owned companies tend to outperform the general market during recessions. The reason? Employee-owners are often more conservative with spending, and they have a vested interest in the company’s long-term survival. This prudent decision-making culture helps to insulate these companies from financial volatility.

Employee-owned companies also tend to focus more on sustainability rather than short-term profits. This long-term perspective creates a stronger foundation to withstand economic challenges, as these businesses are often more cautious about taking on risky ventures or overextending themselves financially.

3. Flexibility and Quick Adaptation

Employee-owned companies are often more nimble, able to make decisions quickly because of their flat organizational structures and deep internal communication. This is particularly valuable during a crisis. Unlike traditional businesses, where decisions may need to filter through multiple layers of management, employee-owned companies benefit from a workforce that is deeply invested in the company’s success, allowing for faster and more effective responses to external challenges.

This flexibility can be a game-changer during periods of economic uncertainty, such as the potential for a Canada-US tariff battle.

A Canada-US Tariff Battle: How Employee-Owned Businesses Can Navigate the Storm

A Canada-US tariff battle will introduce significant economic turbulence. Tariffs will disrupt supply chains, raise prices, and lead to job losses in certain sectors. For many companies, especially those reliant on cross-border trade, these changes could create a significant financial burden.

However, employee-owned companies could be better positioned to handle such disruptions. Here’s how:

1. A Shared Commitment to Overcoming Challenges

In an employee-owned company, everyone has a stake in finding solutions to the challenges posed by tariffs. Employees are not just recipients of directives from on high; they are empowered to contribute ideas, adjust strategies, and collaborate to ensure the company remains competitive despite higher costs or trade barriers. This shared sense of responsibility and commitment to the company’s success makes it easier to adapt when new challenges arise.

2. Better Financial Planning and Risk Management

One of the advantages of employee ownership is the greater alignment between the company’s goals and its financial management. Employee-owners often take a more cautious approach to spending and investing, particularly when facing uncertain conditions. In the face of tariffs, companies will need to reevaluate their pricing strategies, supply chains, and international relationships.

3. Stronger Community Ties

Employee-owned companies tend to have strong ties to their communities. They prioritize the well-being of their workforce and local economy, and they are more likely to keep jobs and production local, even in the face of trade conflicts. In the context of a Canada-US tariff battle, employee-owned businesses may be more willing to invest in local suppliers and adjust their business models to reduce dependence on international imports. This adaptability could allow them to mitigate some of the negative impacts of a tariff-induced price hike.

The Bottom Line: Employee Ownership as a Competitive Advantage

As we look ahead to the potential for a tariff conflict between Canada and the US, it’s clear that the businesses best equipped to withstand the storm will be those that foster collaboration, financial prudence, and a long-term commitment to success. Employee-owned companies, with their inherent advantages in employee engagement, financial stability, and adaptability, have a distinct edge in this environment.

If the US and Canada engage in a tariff battle, the companies that will thrive are those that view their workers not as cogs in the machine, but as co-owners who are motivated to protect the company’s financial health. In this era of economic uncertainty, employee ownership may not just be a business model—it could be the key to survival.

Meet the author

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Headshot of Jennifer Williams

Jennifer Williams

FOUNDER, FIREFLY INSIGHTS

With over 20 years of experience in employee ownership, Jennifer has played pivotal roles in a 100% employee-owned company during significant growth from 2003 to 2013, and has guided over 40 businesses through their transitions to employee ownership to build a strong portfolio of satisfied clients. She owns a family business currently transitioning to employee ownership and has founded Firefly Insights as an employee owned consulting firm to support business owners in similar journeys.

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