About Us
Our Story - Protecting What You’ve Built
For over a decade, we have worked with businesses across Canada, helping owners navigate the complexities of succession, employee ownership, and leadership retention. Our mission is simple: keep businesses in the communities that built them, protect local jobs, and create long-term stability.
We take a human-centered approach, going beyond the transaction to ensure that your culture, governance, and financial structure are aligned for the future. Our focus is on creating long-term value, building strategies that work for your unique business, and ensuring that what you’ve built remains in trusted hands.
Why Work With Us?
At Firefly Insights, we don’t just guide you through transitions—we partner with you to preserve your legacy. Here’s why businesses choose us:
- Long-Term Focus: We take the time to understand your unique culture, goals, and financials, creating strategies that ensure lasting success for years to come.
- Human-Centered Approach: You’re not just a client; you’re a partner. We focus on building meaningful relationships and collaborating closely to develop tailored solutions.
- Local Impact: We’re committed to helping businesses stay rooted in their communities. Our goal is to protect jobs, preserve values, and ensure that your business remains a trusted part of the local economy.
Meet the Team
At Firefly Insights, we are committed to guiding business owners through the complexities of succession planning, employee ownership, and leadership retention. Our team combines decades of experience with a human-centered approach to help you protect your legacy and ensure long-term business success.
Jennifer Williams - Founder
With over a decade of experience in employee ownership and succession planning, Jennifer has worked across industries and geographies, crafting customized solutions for businesses of all sizes. As a 3x business owner and former CEO of an employee-owned company, she has a unique understanding of the financial, emotional, and practical dimensions of business transitions. Jennifer founded Firefly Insights to help business owners transition successfully, preserve their businesses, and strengthen employee engagement.
Courtney Yanta, MBA - Program Manager
Courtney is passionate about empowering employees and creating sustainable, thriving workplaces. With an Executive MBA and CAPM certification, she brings a global, cross-industry perspective to developing innovative employee ownership strategies. Courtney has extensive experience in strategic communications and stakeholder engagement, helping businesses translate complex ideas into actionable solutions.
Take Control of Your Business' Future
Whether you are planning for succession, employee retention, or business continuity, we can help you develop a strategy that keeps you in control and protects what you’ve built.