Jennifer Williams Featured in Canadian Family Offices

Feb 20, 2025

Jennifer Williams, founder of Firefly Insights, was recently featured in Canadian Family Offices in an article addressing one of the most pressing challenges facing business owners today: succession without a clear heir.

The article, “At a succession dead end? Feds offer tax help for family businesses with no heir,” explores how new federal tax changes are making it easier for owners to sell their businesses to employees—keeping companies locally rooted and values-aligned.

Jennifer shares her perspective on how Employee Ownership Trusts (EOTs) can offer a practical, people-first alternative to traditional exits—especially for owners who want to protect their legacy while stepping away on their terms.

➡️ Read the full article on Canadian Family Offices

🔍 Curious how EOTs work? Learn more here: Your Legacy, Your Way: Employee Ownership Trusts

Meet the author

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Two women looking at a laptop screen and smiling
Jennifer Williams holding a laptop and wearing a white shirt.

Jennifer Williams

FOUNDER, FIREFLY INSIGHTS

With over 20 years of experience in employee ownership, Jennifer has played pivotal roles in a 100% employee-owned company during significant growth from 2003 to 2013, and has guided over 40 businesses through their transitions to employee ownership to build a strong portfolio of satisfied clients. She owns a family business currently transitioning to employee ownership and has founded Firefly Insights as an employee owned consulting firm to support business owners in similar journeys.

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