Firefly Insights founder featured in Ripple of Change magazine
We are excited to share a recent feature in Ripple of Change magazine, where our founder Jennifer Williams discusses the future of business succession through values-driven ownership.
In the interview, Jennifer explores how rethinking ownership—through models like Employee Ownership Trusts (EOTs) and Employee Share Ownership Plans (ESOPs)—can help business owners transition on their terms, while preserving culture and long-term impact.
At Firefly Insights, we partner with founders who care deeply about what happens next. Whether they are seeking a smooth exit, stronger retention strategies, or ways to anchor their business in the local community, we help design transition plans that reflect both their goals and their values.
In the article, you will learn:
- Why traditional succession planning falls short for many business owners
- How shared ownership supports purpose-driven transitions
- What trends are emerging in Canada’s evolving ownership landscape
- Why ownership design matters for culture, resilience, and future growth
Whether you are just starting to explore your options or actively planning for succession, this interview offers helpful insights into what is possible.
Read the full article on Ripple of Change
Ready to explore what employee ownership could look like for your business?
We help Canadian founders design ownership transitions that reflect their values and position their businesses for long-term success.