Affordable, Accessible, and Built Around Your Legacy If your company generates between $5 million and $20 million in annual revenue, you are part of the backbone of the Canadian economy. You have built something profitable, enduring, and deeply connected to your...
Just over a year ago, Canada introduced the Employee Ownership Trust (EOT) as a new way for business owners to transition ownership while keeping their companies locally rooted and employee aligned. Since then, interest has grown—but questions remain. Drawing from the...
Firefly Insights founder featured in Ripple of Change magazine We are excited to share a recent feature in Ripple of Change magazine, where our founder Jennifer Williams discusses the future of business succession through values-driven ownership. In the interview,...
The Problem Traditional third-party sales only offer Founders a single option: extracting their money for retirement. While this may seem like a clear-cut solution, it introduces significant risks. The company’s culture, its people, and the legacy that the Founder has...
Firefly Insights Founder Jennifer Williams was recently a guest on The Cash-Rich Exit Podcast, hosted by Colleen O’Connell-Campbell of RBC Dominion Securities, where she discussed Employee Ownership Transitions. In this three-part series, they explore employee...
Running a bike shop is more than just a business—it’s a community hub, a passion project, and a reflection of your values. But as a business owner, there comes a time when you start thinking about what’s next. Whether you’re eyeing retirement, your next...
