For many business owners, most personal wealth is tied up in the business itself. When it comes time to plan for the future—whether that means a gradual retirement, keeping equity in the family, or simply reducing risk—the big question often arises: “How can I take...
Jennifer Williams, Founder of Firefly Insights, sat down with Mihae Ahn, of the Business Casual Podcast, to discuss Employee Ownership in Canada. The discussion goes beyond tax policy and transaction mechanics to explore the human side of transition — what it means...
Affordable, Accessible, and Built Around Your Legacy If your company generates between $5 million and $20 million in annual revenue, you are part of the backbone of the Canadian economy. You have built something profitable, enduring, and deeply connected to your...
Just over a year ago, Canada introduced the Employee Ownership Trust (EOT) as a new way for business owners to transition ownership while keeping their companies locally rooted and employee aligned. Since then, interest has grown—but questions remain. Drawing from the...
Firefly Insights founder featured in Ripple of Change magazine We are excited to share a recent feature in Ripple of Change magazine, where our founder Jennifer Williams discusses the future of business succession through values-driven ownership. In the interview,...
The Problem Traditional third-party sales only offer Founders a single option: extracting their money for retirement. While this may seem like a clear-cut solution, it introduces significant risks. The company’s culture, its people, and the legacy that the Founder has...
